Thursday, November 20, 2008

Frustration Free, Ouch Free

Amazon introduced ‘Frustration Free Packaging’ just in time for this holiday season. Right now, they currently have 19 products; with the hopes of expanding into more; with this new Frustration-Free packaging.

“If you’ve ever tried to open a plastic package twice the size of the product inside and ended up with box cutters in one hand and carpal tunnel syndrome in the other you may know ‘wrap rage.’ Then once you finally got the plastic off, you still had 18 wires to unwind and a mountain of mostly unrecyclable trash.”

Working with manufacturers, Amazon is trying to eliminate the awful plastic clamshell and other wasteful packages in exchange for recyclable brown boxes that are easy to wrap and unwrap.

1 comment:

Leanne said...

Finally! I really hate those packages that are ridiculously hard to open. Boxes are so much better for us and for the environment.