Wednesday, September 17, 2008

When Fashion and Marketing Collide

Vinyl billboards get a second chance at life with Vy & Elle (a play on the word "vinyl"). This company produces handbags, wallets, totes and slings, and many other products that are all made of old vinyl billboards! The straps of the handbags and totes are also recycled - made from old seat belts. This is a great idea for keeping vinyal billboards out of the landfills. They've helped you with your marketing, why not help out with your fashion too?

"Vinyl billboards are used nationwide as temporary banner advertisements and are usually discarded into landfills where they create toxic pollution. Instead, the strength of PVC vinyl makes it an ideal material for reuse. And because of the different images printed on the vinyl, it's even more interesting as a fabric. It offers colorful graphics that take urban art into everyday living. Each bag and accessory item has it's own unique "one of a kind" look without the high designer price. With random colors and designs, every bag made is different, offering a chance to carry a piece of art on a shoulder, in a pocketbook or in the home...So far, we have recycled more than 100 tons of billboard vinyl and this project is helping to reduce waste in our landfills and to encourage recycling programs within the billboard industry." Vy & Elle

You can find other eco friendly products at
uncommon goods
TING London
Pieces of You

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